In this project, I worked on the Research, Design, and Ideation for a cannabis
education blog targeting the German market. With the gradual legalization of medicinal cannabis in the EU, the
startup aims to inform German patients about the essentials of the cannabis industry.
Case Study
Project Overview
The Problem
A German cannabis education blog needed a fresh start: a new brand, audience, and strategy to make money.
They wanted a website with space for blog posts, a podcast, a contact form, and a dosage calculator.
My Role
As the UX Designer, I worked with their research and ideas to create a plan:
I used Adobe XD to prototype how the website could look unique on Squarespace.
I built the dosage calculator using low-code software and added it to the site.
I set up a usability study to test the calculator’s design.
The site is now ready, and the brand is preparing to launch!
Prototype Desktop
Usability Study Plan
Introduction
Title: Creating an Edibles Dosage Calculator for Mit Was Drin.
Project Background: We are creating an Edibles Dosage Calculator for the German market.
We want the calculator to be easy to use and understand by every user. We aim to create a product that
compels people to subscribe to our newsletter and see us as an authority in the industry.
Research Goals: We’d like to figure out what specific difficulties users encounter when
they try to complete the core tasks of the Mit Was Drin’s Edibles Dosage Calculator: Setting Cannabis
Material, Setting Solvent, Setting Recipe, and Analyzing Results.
Research Questions
Are the users able to successfully use the calculator from start to finish?
How long does it take for a user to complete the calculator process?
What can we learn from the steps the users took to complete the calculator process?
Are there any parts of the calculator process at which users are getting stuck?
Are the results of the calculator easy to analyze?
KPIs
Time on task: How much time users spend completing the calculator process.
User error rates: How many times users get stuck trying to complete the calculator
process.
Drop-off rates: How many times users quit using the app before completion.
System Usability Scale (SUS): A questionnaire that asks participants their opinions about
our product.
Methodology
Type: Unmoderated usability study.
Location: Germany, remote (participants will go through the usability study in their own
homes).
Date: Sessions will take place between December 4th and 11th.
5 participants will use the Edibles Dosage Calculator. Each participant will then complete a questionnaire
on their experience.
Each session will last around 20–30 minutes.
Participants
Participants can be anyone in Germany who likes cannabis.
Participants should be between 18 and 62 years old.
Participants should include a fairly even distribution of genders across the spectrum.
Incentive: Early access to our e-book before launch.
